Our Story

pOrtahl® was founded in 2020 by Jordi van Staveren (left) and Alain van den Donk (right). Two friends that can't do with,
nor without each other.

We started pOrtahl® because we believed that watch design had come to a standstill. The heritage brands have shown us what to love in watch design, but their beautiful designs, once bold and refreshing, have since become a dime a dozen.

It was impossible for us to find something untraditional that we liked, without it being completely different from what we were used to in a watch. We became inspired by watch customizers from around the world, often referred to as 'watch artisans'.

Just like them we now aim to challenge the status quo by rethinking classic watch design to fit today's design standards.

We take inspiration from the boldness of the artisans,
incorporating all he best features and materials we can find, and offer it to you at an affordable price.

Mission & Design Principles

Learn about our mission to create remarkable watches and about our design principles that enable us to do just that.